Through the decades we’ve often been asked, “How did you name your business and why Chartle, what does it mean and how do I say it?” Well, it all started with Joe’s fascination with the Alaskan people, in particular the Tlingit Indians and how they fish. He was intrigued with their art as well. A family friend sketched up a rendition of the Halibut that we have come to know today as our logo. So we’ve got our “logo” but now what, what should we call it? Literally Joe is walking through this village in Alaska, turns the corner and sees a Tlingit Indian sitting on a stairway and thinks to ask him “what is the Tlingit word for Halibut?” whereas the local replies “Sha-Tall”. Joe proceeds to ask how to spell it and we get, Chartle. Put this all together and Chartle Charters is created with our cool Tlingit halibut logo. Yes, we could have named our business Santa Cruz fishing or Joe’s Charters but we like our little story and we hope you do too. We hope our logo reminds you of great adventures and swashbuckling good times aboard the Taylor-Gene.
Speaking of the Taylor-Gene, it’s no mistake that we have a reason for just about everything we do and naming our boat is no exception. Our first charter boat was a 25’ Farallon and appropriately named, Flatfish. This name fit nicely with our Tlingit logo and suited us perfectly for a good number of years. As our business grew it was undeniable that our boat needed to also. In 1998 we acquired a 34’ Hatterras Sportfisher and while Joe was outfitting her with new electronics and a nice new set of twin diesels, I was at home outfitting our new nursery in anticipation of our first born. Once we finished the boat we planned on naming her Flatfish II but then our daughter was born. Unbeknownst to us she was born with hypoplastic left heart syndrome and her young life was taken way too early. It was immediately apparent to us that the best and only way for us to continually pay homage to our beautiful little girl was to name our boat after her and thus the Taylor-Gene was “born again”.
Taylor-Gene worked hard for many years pulling double duty as a sport charter boat in the spring/summer months then switching over to a commercial vessel in our winter months. This was hard on her and the Captain. In 2012 we acquired our coinciding 2nd boat that would be exclusively dedicated to our commercial crabbing segment of our profession. It seemed only apropos to name this 2nd boat after our 2nd daughter, Lauren Rose.